Is Social Media Replacing Links?

There has been a lot of talk about social media and social signals in relation to Google rankings with speculation that links are dead and social signals are what Google’s algorithms are noticing and rewarding with higher rankings. This may be a result of everyone trying to figure out what the changes to Google’s algorithm,

Continue reading

Facebook Fans: Quantity vs. Quality

When you think of social media, what’s the first thing that comes to mind?  If you are the average computer user, your answer is probably Facebook.  And with the recent announcement that there are now a billion users monthly,  it would seem to be an obvious target for social media marketing efforts.  Or that is

Continue reading

How world wide is the web?

We all (should) know that the www at the beginning of a site address stands for world wide web, but is it really worldwide? There are definitely sites from all over the world but is the whole world using it? In 2011, the most internet usage was in Asia accounting for nearly half (44.8%) of

Continue reading

Black Hat vs. White Hat

It may sound like the Mad Magazine cartoon “Spy vs. Spy” but black hat and white hat SEO is much more serious (although this could be argued since one of the spies was always blown up, squished or impaled on the last panel.) White hat SEO techniques are approved by search engines and will produce

Continue reading